Commercial expertise × AI
Growth on the Finnish retail shelf
We help international food brands enter and grow in Finnish grocery retail. There are many ways to grow. We identify which ones matter most for you right now and turn them into profitable actions. AI speeds up preparation and execution, but people steer and decide.
01 / Who it's for
A good product alone is not enough.
We help international food brands get growth moving in Finland when your own time, local knowledge or perspective is not enough. Finnish grocery retail is concentrated in a few large chains, so their choices decide whether a product gets on the shelf and stays there. That is why every category decision matters.
02 / How it works in practice
How we work
We analyse your product-market fit, positioning, and likelihood to succeed among consumers in the Finnish market.
We analyse the available data and your own operations and identify what holds growth back. We also check the shelves in stores, because data alone does not tell the whole story.
We prepare buyer meetings and range reviews so that we build the best possible win-win with the retailer for your products.
Planning is only part of the job: when needed, we take part in execution and are accountable for results.
We automate the repetitive parts, such as reporting on retailer data (S Group, Kesko) and tracking results. Conclusions and recommendations are always made by people, based on strong commercial insight.
03 / Services
Three ways to work with us
Growth partnership or brand representation
Ongoing work to grow your brand in Finnish grocery retail. Depending on your setup, we either support your own team or importer, or represent your brand towards Finnish retail buyers. For example:
- Ongoing understanding of the market and your sales: what is happening in retail and where to focus
- Buyer meetings and range reviews, prepared well in advance
- Building a commercial calendar: campaigns, launches and seasons
- A critical sounding board for important commercial decisions
- Active measures as needed: sales calls, email marketing, store visits or collecting consumer feedback. We get things done with an entrepreneurial approach.
Ongoing partnership
Market entry sprint
A fixed project for your entry into Finland. The outcome is a well-founded decision on where and how to start. For example:
- Is your product a fit for Finland: category, chains and price position
- Preparing your first buyer meetings and listing proposals
4–8 weeks · fixed project
Your own challenge, solved together
Let's talk about the challenge that matters most to you right now and build a solution together. Not every challenge can be put into words in advance on a website. So let's talk.
Defined together · Contact us
04 / Who we are
Two kinds of expertise, one growth effort
Matti: multi-skilled retail expert
Knows the Finnish grocery market and what it takes to make an impact there.
Understands how consumers and retailers depend on each other and how that must be reflected in everything we do. Always looks for a win-win between the supplier and the retailer. Learning is at the core: sustainable growth is built by measuring actions and learning from them.
15 years at S Group, the largest retailer in Finland, from the store floor to leading and developing S Group's online grocery business and leading sales and digital marketing. Understands the entire retail value chain.
3 years as an entrepreneur growing food producers' businesses: sales, retail range negotiations, marketing, pricing, e-commerce, communications, supply chain development, data analysis and product development.
Katja: business developer
Makes growth work measurable and repeatable.
Automates the tasks machines do better than people, so there is time for what needs people: meeting customers and making good decisions. AI is a tool, not an end in itself.
Over 10 years of experience in business development and project leadership in large organisations. Half of that time as a consultant, across a wide range of projects. Today builds AI agents and automations for commercial work. Dinoa's own agent team is built with the same methods we bring to our clients.
Experience has taught how good processes and systems are designed. Thanks to AI, what used to be within reach of large companies only is now possible for smaller companies too.
Let's start
Tell us what you want to get moving in Finland.
Let's start with a conversation and agree together on how to proceed.
Matti Torniainen · matti@dinoa.fi
Katja Kaski · katja@dinoa.fi